While you were still a student, you too have probably had a framed exhibition poster as your living room decoration. These are masterpieces that were used to announces an exhibition, are artworks that museums CAN sell, that’s why.
Again, a minimalistic poster = a monochromatic hero image + typography.
What’s so great about it is the movement – the bustling traffic is echoed by the brilliant text layout: letterforms distorted as if turned a corner quickly like a passing car.
This poster was created by the French graphic designer Philippe Apeloig for the 1987 Chicago, Naissance d’une Métropole (the birth of a metropolis) exhibition at the Musée d’Orsay.
Here is you can learn everything about it, and how to emulate it for your brand.