Powerful Posters #2: Philippe Apeloig for the 1987 Chicago exhibition at the Musée d’Orsay

While you were still a student, you too have probably had a framed exhibition poster as your living room decoration. These are masterpieces that were used to announces an exhibition, are artworks that museums CAN sell, that’s why.

Again, a minimalistic poster = a monochromatic hero image + typography.

What’s so great about it is the movement – the bustling traffic is echoed by the brilliant text layout: letterforms distorted as if turned a corner quickly like a passing car.

This poster was created by the French graphic designer Philippe Apeloig for the 1987 Chicago, Naissance d’une Métropole (the birth of a metropolis) exhibition at the Musée d’Orsay.


Here is you can learn everything about it, and how to emulate it for your brand.


This poster art classic is given as an examples in a great (free) online course
How Posters Work – by the wonderful Ellen Lupton.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s