Powerful Posters #2: Philippe Apeloig for the 1987 Chicago exhibition at the Musée d’Orsay

While you were still a student, you too have probably had a framed exhibition poster as your living room decoration. These are masterpieces that were used to announces an exhibition, are artworks that museums CAN sell, that’s why.

Again, a minimalistic poster = a monochromatic hero image + typography.

What’s so great about it is the movement – the bustling traffic is echoed by the brilliant text layout: letterforms distorted as if turned a corner quickly like a passing car.

This poster was created by the French graphic designer Philippe Apeloig for the 1987 Chicago, Naissance d’une Métropole (the birth of a metropolis) exhibition at the Musée d’Orsay.

1-28-01_musee_orsay-chicago

Here is you can learn everything about it, and how to emulate it for your brand.

PS

This poster art classic is given as an examples in a great (free) online course
How Posters Work – by the wonderful Ellen Lupton.

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