[#WordlessWednesday] [#IWD2017] A defiant girl [statue] appears before the charging bull on Wall Street. Content marketing can take the shape of a public statue. In fact, sculptures used to be the main propaganda medium / tool of the Roman Emperors.
“The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.”
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This story is also interesting
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Another big public statue that an agency created for publicity is the Cyber Horse.
The statue was built to serve as an icon for a cyber security conference (Tel Aviv University, 2016).
It was so popular and gained so much media traction, Tel Aviv university asked to keep it permanently.