Bronze Statues Can Make Campaigns Go Viral

[#WordlessWednesday] [#IWD2017] A defiant girl [statue] appears before the charging bull on Wall Street. Content marketing can take the shape of a public statue. In fact, sculptures used to be the main propaganda medium / tool of the Roman Emperors.

State Street installed a statue of a girl in front of the Wall Street bull in downtown Manhattan. Rachael Levy
The statue of a girl in front of the Wall Street bull in NYC

“The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.”

Rachael Levy, Business Insider

public woman art
Girl VS Bull

PS – 1

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PS – 2

Another big public statue that an agency created for publicity is the Cyber Horse.

The statue was built to serve as an icon for a cyber security conference (Tel Aviv University, 2016).

It was so popular and gained so much media traction, Tel Aviv university asked to keep it permanently.

Cyber Horse 2016

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