To me shop window displays are a an artistic medium. Most displays out there are not artworks, not even creative, but those that are – are simply wonderful masterpieces of visual communications.
Some of the greatests artists have created shop window displays:
Store window of Gotham Book Mart in New York which was decorated by
Marcel Duchamp in 1945 to promote Andre Breton’s book ‘Arcane 17′.
Duchamp’s first Ready-Made was a snow shovel (1915) that attracted his eye in a household goods store window. He named the work “In Advance of the Broken Arm”. Windows in general were a major theme in Duchamp’s work over decades.
Salvador Dali in Bonwit Teller window display, 1939. Image via Europa Star.
Andy Warhol’s Bonwit Teller display, 1961. Image via Art21.
By the way, while Warhol was still an art student, he got a part-time job designing windows for the Joseph Horne Co. in downtown Pittsburgh.
I have been following Retail Store Windows blog for three years now. It is a window to some of the world’s best shop window designs, and I highly recommend signing up for their newsletter. It is uplifting, and very inspiring in terms of branding and visual communications.
This last holiday season Google have launched Window Wonderland:
A high-resolution presentation of the windows at 18 major NYC stores. Google have created a fluid, engaging visual experience out of them. You can view it online, or via an app, and even on a VR headset.
Here is a promo clip featuring a few fantastic windows from the 2016 holiday season:
When you have more than just one minute to spare, this is a fun online experience.
Sources for this post (which will be edited and added to every once in a while):
Feature image: Surveillance cameras concept developed in a shop window for Louis Vuitton.