Color Choices: Art & Marketing 

  1. This 1.34 minutes award winning video explains color theory so beautifully. It runs quite fast actually too fast, I recommend watching twice at least.
  1. Basic concepts of color are important, but for marketers, the color choice “KPI” counts, too. Luckily the good people of Buffer published an excellent and comrehensive research about this subject. 

One interesting thing the Buffer people say is that if you want your content to get more social media shares, use the colors red, pink, or purple.

This prompted me to take a look back at popular museum artworks.

Picasso had a long period of time painting mostly in Pinkish tones. It is called the Rose Period. A Rose Period work was sold for 104$ million, whereas a Blue Period painting was sold for $55 millions just three years earlier…

Some other very famous and commercialized works of art have the colors red/ pink / purple setting the tone:

collage-painting-colors

 

Helpful  Tool

A useful shortcut for your own work: http://www.colorlisa.com/ – get color pallettes from famous painters. 

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