10 Essential Books For Artful Content Marketers

The Books I Keep Going Back To:

  1. Made To Stick: Why Some Ideas Survive and Others DieDan & Chip Heath
  2. To Sell Is Human | Daniel H. Pink
  3. The Dip: The Extraordinary Benefits Of Knowing When to Quit (And When to Stick) | Seth Godin
  4. Symbols: A Handbook for Seeing | Mark Fox, Angie Wang
  5. The Eureka Effect | David Perkins
  6. Design As Art | Bruno Munari
  7. Ways of Seeing | John Berger
  8. The BuyerSphere Project: How Businesses Buy from Businesses in the Digital MarketplaceGord Hotchkiss
  9. HBR Guide to Persuasive Presentations| Nancy Duarte
  10. Telling True Stories: Practical craft tips on narrative nonfiction from some of America’s leading journalists | Mark Kramer, Wendy Call



*Image above: my favorite book shop in the entire world: At The ICA, London


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